We will experience them

and we will share them again
What are the Sanfermines? How do they taste like? What do they sound like? How have they changed? What is it that makes them such a “fiesta without equal”? When do they begin? When do they end?…

In Pamplona, Sanfermines are present all year round. For any Sanferminero or Sanferminera (regardless of age or origin) its meaning goes far beyond what has ever been told.

For this reason, we invite you to join us on this peculiar audiovisual ladder or escalerica, as we call it. The one that began on January 1st, 2021, when we still didn’t know what would happen with our fiestas.

Listen to our protagonists. Feel them, follow them through their memories and their desires, get excited, and above all, share these videos with the world. Perhaps they will answer many of the questions about what Sanfermines are for those of us who have experienced them from the inside.

People of Pamplona… Long live San Fermin! Viva San Fermin! Gora San Fermin!


January 1st


January 1st, 2021. Day to take stock of the past. Day to look towards the future. This January 1st, a question resounded in most of the hearts of the people of Pamplona? Will there be Sanfermines this year?

February 2nd


February 2nd, 2021. Half the world confined. Still half of Pamplona confident that we would be able to celebrate our fiestas.

March 3rd


March 3rd, 2021. Hopes of being able to celebrate our fiestas are waning. We must call upon our memories and emotions on this rung of the ladder.

April 4th


April 4th, 2021. We continue to suffer as a result of the pandemic. Restrictions are necessary. St. Lawrence Chapel honors the hospitality industry.

May 5th.


May 5th, 2021. It’s obvious, this year there will be no fiestas. Because “I care about you”. So we turn to emotional memories and listen to the sound of the fiesta, to the pum-pum beat of our racing hearts.

June 6th


June 6th, 2021. We will experience them! The streets will once again be the scene of happiness they have always been. We will laugh, dance, improvise and hug each other with only one certainty when we leave our homes: every day will be different and every night will be happy.

July 7th

About the people

July 7th? San Fermin!

San Fermin is much more than a day. Much more than a fiesta.

San Fermin is Pamplona.

San Fermin is you, and you, and you.